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Author
Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey...
3) Zero history
Author
Series
Blue Ant trilogy volume 3
Description
Ex-singer turned journalist, Hollis Henry, struggles to avoid Hubertus Bigend, a twisted marketing genius; and Milgrim, a Russian linguist finishes rehab thanks to Bigend, who plans to cash in on both Henry and Milgrim.
Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Appears on list
Description
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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