Malcolm Gladwell
Author
Accelerated Reader
IL: UG - BL: 7.8 - AR Pts: 13
Appears on list
Description
The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.
Author
Publisher
Hachette Audio
Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...
Author
Description
The author of The Tipping Point, Blink, Outliers, and What the Dog Saw draws upon history, psychology, and powerful storytelling to challenge how we think about obstacles and disadvantages, and to fundamentally reshape the way we think about suffering and adversity.
This book uncovers the hidden rules that shape the balance between the weak and the mighty and the powerful and the dispossessed. In it the author challenges how we think about obstacles...
Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Appears on list
Description
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Author
Formats
Description
"Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists had a different view. This 'Bomber Mafia' asked:...